The digital platform
BlackDoctor reaches 44 million people each year through articles, videos, newsletters, podcasts, and doctor-focused content on BlackDoctor.Pro. CARES uses that reach to get the right health information to the right people.
BlackDoctor CARES
Community. Awareness. Research. Education. Solutions.
An initiative from BlackDoctor. CARES extends our digital platform, community, pharmaceutical and organizational partnerships, internal research, and AI solutions into a unified Black Health Intelligence & Engagement Platform.
The Industry Problem
Healthcare companies invest billions developing innovative therapies.
Yet major challenges remain. BlackDoctor CARES was built to address them through a scalable platform combining community engagement, research, education, data intelligence, and activation.
Lack of awareness around emerging treatment options
Delayed diagnosis in Black communities
Low health literacy in key disease areas
Limited patient trust
Underrepresentation in health research
Persistent healthcare disparities
Lack of community-level insights
Difficulty engaging patients outside of traditional healthcare settings
The Real Value
What Pharma Is Really Buying
They're not buying ads.
They're not buying impressions.
They're not buying a health fair.
They are gaining:
Community trust
First-party Black health intelligence
Actionable patient insights
Health equity leadership
Access to underserved audiences
Community credibility
Thought leadership
National activation infrastructure
Disease-state ownership opportunities
Measurable impact
How CARES Fits In
CARES is BlackDoctor's health-equity engine.
BlackDoctor CARES is not a separate company. It is an initiative built on top of everything BlackDoctor already does: reaching millions of people with trusted health information, working with communities and healthcare partners, conducting our own research, and building AI tools that make care more accessible.
The community
For 20 years, BlackDoctor has built trust in Black communities through churches, HBCUs, health fairs, festivals, and local organizations. CARES turns that trust into year-round health engagement.
Healthcare & organizational partnerships
BlackDoctor already partners with pharmaceutical companies, health systems, nonprofits, and advocacy groups. CARES gives those partners a structured, long-term way to work with the community.
Internal research
Through Black Health Pulse™ and the Black Community Trust Study, BlackDoctor generates its own data on what Black patients and doctors think, need, and trust. CARES uses that research to guide every program.
AI & practical solutions
Tools like Health on Point, WellBot, and AI Clinical Trial Recruitment help patients prepare for visits, train doctors, and connect people to research. CARES brings those tools into sponsor programs.
In short: CARES takes what BlackDoctor has spent two decades building—audience, trust, partnerships, research, and technology—and focuses it on closing health disparities in Black communities.
Why CARES
Disparities are measurable. Trust is built. Outcomes can change.
BlackDoctor CARES is built on the BlackDoctor platform—two decades of cultural credibility, 44 million annual users, and trusted partnerships—combined with a structured approach to research, education, and community activation.
$4.5T+
Estimated annual economic burden of health disparities in the U.S.
2x
Higher diabetes-related death rate among Black adults compared to White adults
38–41%
Higher breast cancer mortality for Black women than White women
65%
Higher prostate cancer diagnosis rate for Black men
2x
Higher maternal mortality rate for Black women
50%
Lower representation of Black patients in many clinical trials
The CARES Ecosystem
Five pillars. One platform. Built for sustainable impact.
Community
Building trust through existing community infrastructure—plugging into trusted gatherings where Black consumers already participate.
Awareness
Focusing each year on 4–6 priority conditions with disproportionate impact in Black communities.
Research
Black Health Pulse™—a year-round insights engine examining trust, access barriers, treatment perceptions, and healthcare decision-making.
Education
BlackDoctor Innovation Series™—helping patients and providers understand new treatment approaches, prevention, screening, and AI in healthcare.
Solutions
Turning insights into action through community intelligence, patient engagement, HCP engagement, health equity consulting, and innovation launch support.
Initial Focus Areas
Conditions with disproportionate impact. Aligned with major life-science investment.
Cardiometabolic Health
- Diabetes
- Obesity
- Cardiovascular Disease
- Hypertension
Oncology
- Breast Cancer
- Prostate Cancer
- Colorectal Cancer
- Multiple Myeloma
Neurology
- Alzheimer's Disease
- Migraine
- Epilepsy
Rare Disease
- Sickle Cell Disease
- Hereditary Angioedema
Respiratory
- Asthma
- COPD
Research
This is where CARES becomes differentiated.
Black Health Pulse™ is a year-round insights engine examining trust in healthcare, understanding of emerging therapies, disease awareness, access barriers, treatment perceptions, healthcare decision-making, and caregiver challenges.
Black Health Pulse™
Quarterly surveys. Year-round intelligence.
Sponsors gain access to community-informed data that shapes messaging, education, and go-to-market strategy—before products reach the market.
Black Health Intelligence Report™
Released annually as a flagship thought-leadership asset summarizing community trust, access, and engagement trends.
Disease-Specific Reports
Deep dives such as State of Black Cardiovascular Health, State of Black Cancer Care, State of Black Women's Health, and State of Black Aging.
Quarterly Black Health Pulse™ Surveys
Year-round insights into trust in healthcare, understanding of emerging therapies, disease awareness, and caregiver challenges.
BlackDoctor.com Black Community Trust Study
What earns trust—straight from the community.
Findings from BlackDoctor.com's national survey of 500 Black adults, released February 1, 2024. The data anchors how CARES designs research, education, and HCP engagement—and gives sponsors a baseline for measuring impact.
- Sample
- n=500
- Audience
- Black adults
- Released
- Feb 2024
83%
Say honesty and transparency define trust in health
77%
Say trust requires being seen as a whole person—not just symptoms
68%
Say trust means being believed about how they feel
58%
Say trust depends on long-term commitment to their community
Question
Which actions should pharmaceutical companies take to earn your trust?
Hire more Black employees40%
Long-term community investment38%
Transparent communication about side effects36%
Partner with trusted Black organizations34%
Fund Black health research31%
Question
How can pharma companies be more helpful to you?
Information on new, innovative treatments50%
Affordability / patient assistance programs47%
Plain-language disease education41%
Information on clinical trials36%
Help navigating insurance & coverage33%
Question
How can pharma improve your relationship with your doctor?
Provide questions to ask my doctor44%
Help me understand my treatment options42%
Translate medical jargon into plain language39%
Support shared decision-making tools35%
Question
Which stressful situations have made caring for your health difficult?
Financial stress / cost of care52%
Caregiving responsibilities39%
Work / job pressures37%
Mental health & burnout34%
Discrimination in healthcare settings28%
Source: BlackDoctor.com Black Community Trust Study, n=500 U.S. Black adults, released February 1, 2024. Selected items shown; respondents could select all that apply.
Education
BlackDoctor Innovation Series™
Helping patients and providers understand new treatment approaches, disease progression, prevention, screening, and the future of personalized medicine.
This is educational, not promotional. Sponsors gain credibility by supporting education rather than advertising.
New treatment approaches
Disease progression
Prevention
Screening
Healthcare navigation
Precision medicine
Genetics
AI in healthcare
Personalized medicine
Solutions
Turning insights into action.
Community Intelligence
Data and insights for sponsors and health system partners.
Patient Engagement
Digital activation through BlackDoctor's trusted consumer platform.
Community Activation
National and local outreach embedded in trusted community moments.
Healthcare Professional Engagement
Clinical education, peer programming, and trial awareness through BlackDoctor Pro.
Health Equity Consulting
Community-informed campaign development and messaging strategy.
Innovation Launch Support
Helping healthcare companies introduce new science to underserved communities.
The Platform
The most trusted health destination for Black America—at scale.
CARES inherits everything BlackDoctor has built: the audience, the channels, the trust, and the partnerships. It's the framework that turns BlackDoctor's platform into a multi-year engine for health equity.
44M
Annual users across the BlackDoctor ecosystem
232
Health & wellness channels
20+
Years as the trusted Black health destination
3
Owned brands: BlackDoctor, BlackDoctor Pro, Daily Vitamina
First-to-market AI
AI built for Black health—patients, physicians, and trial sponsors.
Culturally grounded AI is the connective tissue of CARES. We pair our community trust with proprietary tools that prepare patients, train clinicians, and accelerate trial recruitment—available to sponsors as turnkey activations.
Patient
Prep
HCP
Fluency
Trial
Match
Patient-facing
AI ToolHealth on Point
AI healthcare professional that helps patients ask sensitive questions, organize their thoughts, and leave with a shareable checklist for their provider.
- Patient preparedness flow with culturally sensitive guidance
- Turns common questions into on-site Q&A
- Reduces anxiety and improves communication before visits
HCP-facing
AI ToolBlackDoctor WellBot
An AI tool for healthcare professionals to interact with realistic virtual patients from diverse backgrounds—surfacing blind spots and strengthening culturally responsive care.
- Chat-based experience with optional audio responses
- Structured, reflective feedback on clinical reasoning & communication
- Built to support cultural fluency and bias reduction
Sponsor-facing
AI ToolAI Clinical Trial Recruitment
AI-powered matching that connects Black patient populations with the right clinical research opportunities through trusted storytelling and smart targeting.
- Targeted placements across condition channels
- Newsletter amplification to opted-in audiences
- Community-first messaging that reduces fear and confusion
Brand-facing
AI ToolTrue Tone AI
A culturally tailored AI shade-match engine that helps users of all skin tones identify their right product match—blending personalization and representation.
- Interactive product integrations throughout the experience
- 100% SOV on a dedicated landing page
- AI-driven inclusive experience built on representation
Source: BlackDoctor 2025 Media Kit · First-to-Market AI Opportunities.
Activation Menu
Every CARES partnership is built from proven solutions.
Mix and match across editorial, video & podcast, newsletters, clinical trials, events, and high-impact ads—then layer in our AI tools for measurable, culturally credible activation.
Editorial
- Editorial Sponsorship1:44 avg session · 15K+ avg views
- Channel Sponsorship0.8% avg CTR
- Co-Branded Infographic2:58 avg session
- An Expert Explains10K+ avg views · 2:13 session
- Awareness Month Package90-day · 100% SOV
Video & Podcast
- BlackDoctor TV Video Series0.55% avg CTR
- The Pulse: Our Health, Our Stories75% completion rate
- BlackDoctor Sessions (Live)Studio-produced panels
Newsletters
- Condition-Specific NewsletterOpted-in by condition
- Newsletter + Sponsored ArticleContent + distribution
- Branded EmailMLR-approved creative
- BlackDoctor Pro NewsletterHCP audience
Clinical Trials
- Clinical Trial RecruitmentTrusted-messenger targeting
- Clinical Trial AwarenessMyth-busting & FAQs
- Clinical Trial EducationRetention & support
High-Impact Ads
- Contextual TargetingCondition & lifestyle clusters
- Interactive DisplayExpandable rich media
- BillboardPremium scale placements
Events
- Thought Leadership SponsorshipsOn-site + digital
- BlackDoctor LIVELive + on-demand programming
Full rate cards, performance benchmarks, and integration specs are available on request.
View the full media kit →Signature Initiative
The Black Health Innovation Index™
A first-of-its-kind annual report measuring awareness, trust, access, adoption, and community readiness across major disease states and healthcare innovations. This becomes the centerpiece of the CARES program—and a marquee asset for sponsors.
Awareness
Trust
Access
Adoption
Community readiness
Community
Year-round engagement where healthcare innovation meets community trust.
Instead of creating standalone events, BlackDoctor CARES plugs into trusted gatherings where Black consumers already participate. The goal is not booths. The goal is sustained, culturally credible engagement.
Cobb Institute Partnership
Live HCP programming
BlackDoctor is building live events and panel discussions in partnership with the Cobb Institute—convening leading Black physicians, researchers, and clinicians to advance the conversation on treatment, equity, and clinical trial access.
Sponsor a panel →National Activation Partners
Potential event integrations include:
Essence Festival of Culture
Today's Black Woman Expo
Indianapolis Black Expo
National Medical Association Annual Convention
Choose Healthy Life community activations
Black church networks
HBCU homecomings
Black Men's Wellness events
Urban League conferences
African American Mayors events
Community health festivals
blackdoctor.pro
BlackDoctor.Pro — the live HCP destination where the CARES initiative engages physicians.
Healthcare Professional Engagement
The HCP channel where CARES reaches physicians.
BlackDoctor.Pro is our home for physicians: clinical education, expert commentary, disease updates, AI tools, and peer engagement with the Black healthcare professionals shaping care for the community.
- Clinical education and expert-led programming
- AI Cultural Fluency support for the patient encounter
- Clinical trial awareness and recruitment partnerships
- Peer-to-peer commentary, roundtables, and sponsored thought leadership
Connect
Let's build BlackDoctor CARES together.
Partner with BlackDoctor to generate insights, build trust, improve health outcomes, and accelerate access to healthcare innovation in Black communities.
For more information, contact
Horace Clark
VP of Sales / Account Management